Weavers Restaurant

Client: Johnstons of Elgin

The café on site at Johnstons’ Elgin mill needed to increase revenue, but without further space to expand in size, it was decided that we should try and elevate it from its existing coffee shop vibe to a higher end restaurant in order to increase spend per head.

My task was to come up with identity concepts around the name “Weavers Restaurant” (as chosen by staff) that would reflect the nature of the textile mill business, sit comfortably alongside the existing Johnstons of Elgin brand, and look luxury enough to justify the higher end offering of the new menu.