I AM Nikon

Client: Nikon

I AM Nikon is Nikon’s holiday season campaign. Nikon already has a naturally engaged audience. They love the brand, and as we approach the end of the year this campaign reaches out to Nikon’s loyal fan base, inviting them to share cherished memories of the year, their passion for photography and of course Nikon, and gives them the chance to become part of Nikon UK’s official short film.

I was responsible for the entire design of this site from deciding the overall structure to sourcing suitable imagery. I worked closely with the development team on the design and functionality of the countdown and parallax elements of the site, as well as ensuring it was fully responsive across all devices.

The competition received over 3000 entries, and the campaign had significant reach on social media, including over 70,000 views of the short film on YouTube alone.