Client: Fiat

This April Fools Day campaign was all about driving social engagement with the brand. We partnered with the famous Jelly Beans maker ‘Jelly Belly,’ and developed an idea to make people believe that the very popular Fiat 500 would be available in flavoured paints.

This work generated a host of new followers for both Fiat and Jelly Belly as well as a lot of positive conversation on our targeted social media channels. It was also featured on review sites such as Mashable, Adland and Little Black Book.