Currency Transfer

CurrencyTransfer are an international self service payment platform that allows businesses to make and receive payments internationally. Their USP is that they have relationship managers – financial experts ready and waiting to talk to clients as and when they need, providing added value over competitors.

Our brief was to design a suite of social platform adverts around 2 separate concepts – expertise / advice and relationship managers. Our target audience was CFOs and top level executives in charge of budgets and finance.

Working closely with a copywriter, I came up with the concept of continuous line drawings to represent the concepts in the headlines, echoing the seamless customer experience that people should get with Currency Transfer, and the movement of money from one place and currency to the next.