Client: Circle Health
Doner was asked to produce a microsite to support a TV advertising campaign for Circle Health.
Circle have 4 hospitals across the UK offering the highest standards of care, medical expertise and treatment. It is now possible for NHS patients to ask their GP to refer them to their preferred Circle hospital for treatment. The TV ad would bring this to people’s attention and drive them to the microsite to find out more information. The goal of the microsite was to reassure visitors that Circle Hospitals offer the best in private medical care, and that it is straight forward to arrange ‘private hospital treatment’ on the NHS through the system of e-referral. Our primary message, delivered through tone and look and feel as much as copy, was that this is a legitimate and simple process to access the very highest standards of private care.
I was the lead designer on this project and worked with our copywriter and developers to devise the entire user journey, as well as designing the structure and layout of the site and all the associated UI components.